who we are

Get to know SUV

Coaching, Consulting & Investing for Small to Medium Sized
Business Owners and Operators

Slightly Unrefined Ventures (SUV) was founded as a Vehicle–no pun intended–for helping small businesses transform into successful enterprises. At SUV, we are here to help you, your business, your family, and your employees to take things to the next level and enjoy your daily grind again.


We aim to help you improve your business, and take it from 6 or 7-figure company to an 8-figure company, all while making it fun for you!

our methods

Through our detailed coaching and consulting services, we create effective strategies & plans for you to take things to the next level.

our beliefs

We believe that with the right business investment, sales consulting, and small business consulting, anyone can establish a successful company they love!

Our motivation

Bringing the joy back to business owners and helping them bootstrap ideas and turn them into successful enterprises is what fuels us every day.

Our guiding principles


What makes for a successful business? Growth, not perfection. Companies that want to stay in the market for longer and make their way to the top have a long-term perspective. They think about growth, not instant perfection. These are the most successful businesses. Our goal is to help your business idea grow and perfect it along the way. 

we can always find another way

You’ve got problems, we’ve got solutions. Stuck at a tricky point in your business? Need some advice on how to resolve it? Here at Slightly Unrefined, our ultimate goal is to help you achieve the financial ease and success you’re looking for. There is no problem too large to solve, Slightly Unrefined will always find a way to make it happen! 

Meet the Founder of SUV

Connor Sweeney Headshot

Connor Sweeney

Founder & CEO

Connor Sweeney is the Founder & CEO of Slightly Unrefined Ventures (SUV). SUV was founded as a vehicle–no pun intended–for Sweeney to get back to his roots helping small businesses bootstrap ideas and turn them into successful enterprises where perfection is not the goal, but growth, profitability, and fun is. Sweeney’s creative, entrepreneurial nature fuels his passion for helping 6 and 7-figure companies get to the next level of success. By being resourceful, grinding, and implementing Profit First & GSD strategies, Sweeney aims to get you and your business off the hamster wheel and back to a place where things are fun again, and you can enjoy the perks of owning and operating your own business.

Even at the young age of 28, Sweeney has more than 10 years of business development, sales and marketing, mergers and acquisitions, systems & process, software development,  automation, and operational management experience. Beginning as a Caddy & Pro Shop assistant at an exclusive country club and, most recently, ending as the COO of a $30MM startup (with many stops in between), there has never been a year where Connor slowed down–and he doesn’t intend to. 

Sweeney lives in Holland, MI with his wife and 3 children, Carson, Jace, Brynn, and their Puggle, Rufus. He is an avid golfer and Slightly Unrefined business owner, himself, that loves the thrill of the chase.

Interested? Let's chat, coffee is on us.

(616) 566-6214

available M-F from 8:00am – 6:00pm

Address: 11289 East Lakewood Blvd, Holland, MI

Email: info@slightlyunrefined.com

At SUV, we’re here to help you take your business, family, and employees to new heights and enjoy the daily grind again.

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